soft power

Bianca Milanowitsch: Mapping the Presence of the Korean Wave in North Korea, pp. 273-284

This research note scrutinises the degree to which the Korean Wave – South Korean cultural exports, for example of pop music and television shows – has impacted North Korea. Hallyu, as the Korean Wave is also called, has reached the North through illegal trade, despite restrictions put in place by the regime, and has triggered a growing demand for South Korean productions. The South Korean government creates a presence in its northern neighbour by using Hallyu as a soft power tool that has become part of its foreign policy arsenal.

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