elite

Tereza Kuldova: Forcing “Good” and the Legitimation of Informal Power. Philanthrocapitalism and Artistic Nationalism among the Indian Business Elites, pp. 55-75

Until recently, India’s wealthy were held in contempt and perceived with suspicion both by the general public and the media; newspaper articles about the greedy rich and their excesses pro-liferated. However, following the global financial crisis of 2008, magazines like Forbes India began aggressively pushing the idea of the generous and caring Indian business elites, a “force of good”; annual events such as the Forbes sponsored Philanthropy Awards and art and fashion galas for a good cause became popular and the notion of philanthrocapitalism was embraced by the elite.

Kaamya Sharma: How to Dress a National Elite: The Case of the Kalakshetra Sari, pp. 33-53

This article looks at the emergence of the Kalakshetra sari as an object of consumption for the Indian nationalist elite in the 1930s within the context of the Theosophical Movement, preoc-cupations with the role of women in public life, and the material culture practices of colonial South India. The Kalakshetra School of dance and music, founded by Rukmini Devi Arundale, is considered a leading institution in the classicisation of the performing arts to promote pan-In-dian nationalism.

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